We all have to start somewhere. But if you work in an office that has not yet embraced the concepts, workflows and processes that a content strategy requires — in other words, you work in an office where no one "does" content strategy — where do you begin? How can you make progress on creating content that advances your school’s goals without a strategy — or a strategist — in place? In this session, we’ll discuss a simple four-step framework for thinking about your content development processes and goals.
This session brought to you in partnership with the HighEdWeb Association.