Every project is a story: Applying storytelling to your client interactions

Date: Friday, July 14, 2017
Time: 9:30 - 10:15 am (EDT) (UTC-04:00)
Location: Room 1004
Format: General Lecture Session

Session description

Get to know Dwayne before he presents. Learn about his first website and why he supports higher education.

Humans think in stories. Every story follows a general pattern. Once we learn to see these patterns we can more readily create new stories.

In this session we will explore these story structures and how we can use them when we deal with our peers and clients. Learn how to translate your clients and stakeholders dreams into real plans by breaking down back of envelope designs into actionable stories. Beginners and seasoned professionals looking to level up on our human skills should attend.

Covered topics

  • Defining a story (the Story Spine)
  • Translating dreams into goals and actionable steps
  • Using the larger story as your roadmap
  • Driving your process with "why"


Dwayne McDaniel

Headshot of Dwayne McDaniel
Agency and Community Success Manager, Pantheon

Dwayne has been working in tech and open source sales since 2005. He knew as soon as he started working with Java middleware developers he never wanted to work outside of open source again. He first started building in Drupal and WordPress when he needed to build projects for the San Francisco Improv scene. Dwayne fell in love with the community of developers and then found his position at Pantheon at the end of 2013. As a community and agency success manager, he has had the privilege of presenting at MidCamp (Drupal), Twin Cities DrupalCamp, DrupalCamp Colorado, WordCamp Milwaukee, WordCamp Baltimore and Drupal Northern Lights (Iceland) as well as leading BOFs at several other events. Outside of tech he loves producing and performing improv theater. He also loves comic books and karaoke! Reach out at http://mcdwayne.com or on twitter @mcdwayne.


  • General Lecture Session: Every project is a story: Applying storytelling to your client interactions

Session video

Sessions were recorded and have been uploaded. View the schedule or visit our main videos page to view the videos.


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