Winning hearts and minds: Effective communication throughout a website redesign

Date: Saturday, July 15, 2017
Time: 11:00 - 11:45 am (EDT) (UTC-04:00)
Location: Room 1028
Format: General Lecture Session

Session description

Get to know Mike before he presents. Learn how he got started on the web, why he loves working within higher education, and what his wapuu would look like.

In 2014, The University of Maine determined that needed to be taken to the next level. A year later, a robust new website was launched to coincide with the incoming class and our 150th year celebrations. This session details the journey between these two points, and how we avoided common pitfalls in website redesign projects affecting hundreds of content contributors and their individual websites.


Mike Kirby

Headshot of Mike Kirby
Manager of Digital Communications, University of Maine

Mike Kirby, the manager of digital communications at University of Maine, is responsible for the overall web presence and marketing strategy of Maine's land and sea grant institution, the flagship campus of the University of Maine system. He assists with branding UMaine’s websites through its WordPress content management system and is passionate about the potential for a robust internet presence. Mike has managed enterprise websites for over 20 years and joined UMaine in 2014.


  • General Lecture Session: Winning hearts and minds: Effective communication throughout a website redesign

Session video

Sessions were recorded and have been uploaded. View the schedule or visit our main videos page to view the videos.


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