The builder’s dilemma: No layout left behind

Date: Saturday, July 15, 2017
Time: 9:00 - 9:45 am (EDT) (UTC-04:00)
Location: Room 1004
Format: General Lecture Session

Session description

Get to know Travis before he presents. Learn how he got started on the web, why he loves working within higher education, and what tools he can't live without.

WordPress announced that it won’t be following its regular release cycle in 2017. The core team is going to focus on three key projects, of which the largest is reimagining the content editing experience.

Enter the inline page builder. The web design and development community is actively trying to figure out how to give users the flexibility they want while offering a beautiful experience. Give the users too much control and you have the blink tag myspace debacle or even outright confusion. Too few visual options and everyone’s Facebook presence looks the same. Are you getting asked by your content creators for more flexibility?

Perhaps they are asking for layout editors or builders outright. So how do we keep the web beautiful while making content creation intuitive and flexible? Rather than your traditional CMS template, modules/blocks are designed which can be placed on the page in a variety of configurations by the content creator. Substantial flexibility unlocked! Now the pickle. Dump a giant box of Legos in front of most adults, and they will balk. Too many options does not actually make for an awesome experience. The great news is that the community is heading in the right direction.

We’ll review the key players in the builder space and discuss the merit of this new approach to design and content management for your own site.   Perfect for every project? Heck no. Worthy of your attention? Undeniably.


Travis Totz

Headshot of Travis Totz
Senior Web Strategist, Modern Tribe

Travis Totz is an award-winning designer with a passion for creating profoundly usable web experiences. He began using WordPress over 10 years ago and has never looked back.   His intentionality and empathetic leadership skills have shaped him personally and professionally, guiding him through the journey of WordPress entrepreneurship and a long history of successful client projects all over the globe. As senior web strategist and director of new business for Modern Tribe, Travis focuses on being intentional each day, being inspired by the talented team he surrounds himself with and contributing a high level of strategic energy to large-scale client projects.


  • General Lecture Session: The builder’s dilemma: No layout left behind

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