Acceptable application of analytics for your academic areas

Date: Friday, July 14, 2017
Time: 10:30 - 11:15 am (EDT) (UTC-04:00)
Location: Room 1004
Format: Hands-on Workshop

Session description

During this workshop, Michael Fienen will walk you through a number of techniques and processes that will enable you to take your implementation of Google Analytics well beyond a plain set-it-and-forget-it configuration. Better analytics allows you to make better informed decisions and save time (plus you look super smart in meetings when you can answer questions on the fly).

You'll learn how to create custom segments and dimensions to better identify people on your site, use goal funnels to determine the effectiveness of inquiries and see how tools like Tag Manager can enable you to easily create broad spectrum tracking across your site on elements of all types.


Michael Fienen

Headshot of Michael Fienen
CTO, nuCloud

Michael Fienen is the former Director of Web Marketing for Pittsburg State University and is currently the CTO of nuCloud, LLC and the senior developer at Aquent. Michael has a decade of background in the challenges faced by web developers in higher ed, and he continues to seek out solutions to help simplify and improve the processes people use in that space. His advice: do less better, data is life, and learn to say "no."


Session video

Sessions were recorded and have been uploaded. View the schedule or visit our main videos page to view the videos.


President Sponsor

Vice-President Sponsor

Graduate Sponsors

Undergraduate Sponsors